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Professional Web Design – What Makes a Great Website?

Professional Web Design Penrith – What Makes a Great Website?

Professional web design for businesses has never been more important. Even while your business has closed for the day, your website remains open to attract potential customers and provide important information about your business. Your website is often the first impression customers will see of your business. This is why professional web design is important to reflect everything you want potential customers to know and remember about your business.

So what makes a great website?

It is easy to see what makes a bad website – cluttered pages, difficult to read and to navigate, slow loading times and no clear call to actions, just to name a few! There are many factors that make a great website and all these factors lead to one thing.

The best websites require their users to think less. Simple.

But how you ask? Read on below…

1. Modern Website Design

Modern website design seems pretty straight forward. But some people can still get carried away. A modern website is simple in design, minimalistic and does not overwhelm the user. Less clutter on a website page means the user can find the information they need faster. Unfortunately we are an impatient lot online. Every website JS Website Design builds keeps the 5second rule in mind. That is how quickly someone will come to your website and immediately judge it and determine if your site contains the information that they need. This is why a clear, modern website design is so important.

2. Responsive Website Design

More and more people are using their phones and other devices to search for information. Websites not only have to look good and be functional on the computer but they also need to work on other devices. This is what they call responsive website design. The other important factor is your website load time. Fast load times are important because once again, we are an impatient bunch online and if a website is slow to load chances are you will lose potential customers. We recommend avoiding auto play videos and optimising images as a good place to start.

3. Search Engine Optimisation (SEO)

SEO ensures your site is optimised so Google and other search engines can actually find you. Most people don’t look past the first page of Google so if you don’t feature there, you simply don’t exist. If you want to generate leads, attract new customers and grow your business then search engine optimisation is a must for your site. Talk to us today about what our professional SEO services can do for you. To read more about SEO, click here.

4. Clear Call to Actions

Once a person reaches your website, what do you want them to do? Do you want them to call you? Contact you? Donate? Buy a product? Whatever it is – this is your call to action. A successful website has a clear call to action on every page. Defining a clear purpose for your website will allow visitors to interact with your site and give them exactly what they need.

5. Easy Navigation

Remember the best websites make its visitors think the least. Easy navigation will do just that. There is nothing worse than being on a website and not knowing where to find the information you need. Most people will just give up and leave. A website that has simple navigation consistently across all pages will retain your visitors and give them the best user experience.

6. Quality Content

The best websites contain quality content that is useful and engaging. Great content that is compelling can attract visitors and convert them into customers. Engaging content not only informs visitors about your business but it also helps your website rank a lot better in the search engines. In other words, quality content is vital for SEO. If you need help creating content for your website, our team of content writers can help you create quality content that is optimised for SEO. Contact us today to find out more. 

If you are looking for professional web design for your business, give us a call to discuss what JS Website Design can do for you.

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