Website Design Penrith – Why Your Business Needs a Professional Website
If you own a business – big or small, chances are you have considered whether it is worth investing your time and money into creating a website for your business.
Creating an online presence has never been more important. In this digital age, more than 2.4billion people use the internet every day and some 90% of those people have actually purchased something online or contacted a company in the last 12 months. Not having a website means you are missing out on a big piece of the pie!
So what will you gain from using a professional website designer to create your website?
1. Your business will gain credibility
As more and more consumers use the internet to search for products or services, your business will get left behind without a website. A professionally designed website takes into account your business, its goals and the type of customers you want to attract to your business. Our digital marketing strategies will create a professional design that will inspire greater confidence in your potential customers and give your business the credibility it deserves.
2. You can keep your customers informed
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material. This makes it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
3. Your business is always accessible
A website is available to your regular and potential customers 24/7. It provides them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this offers convenience and is a great selling point when a customer is making a purchase decision.
4. Your business can target a wider market
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
5. Your business can showcase its work
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique and how you stand out from your competitors.
6. Great website design saves you time
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
7. Improve your customer service
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.
Small Business Website Design Penrith
How effective is a website for small businesses?
Still not sure whether your business would benefit from a professional website? Check out these stats below…
- 55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% of people talking with friends and family. (KPMG)
- 50% of people who conduct a local search on their smartphone visit the physical store within a day. (GO-Globe)
- Small businesses with blogs get 126% more lead growth than those without.
- Websites with blog content have 434% more search engine-indexed webpages.
- 93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings (SEJ, 2016)