Your website is more than just a digital brochure—it’s your most powerful tool for attracting and converting customers. However, not all websites are created equal. To succeed in today’s competitive online landscape, your small business needs certain key features to stand out and drive results. Here are the top five website features every small business should have.
1. Clear and Compelling Calls-to-Action (CTAs)
Your website’s primary goal is to guide visitors toward specific actions, whether it’s making a purchase, booking a service, or contacting you. That’s where clear and compelling CTAs come in. Effective CTAs:
- Stand out visually and are easy to spot.
- Use action-oriented language like “Book Your Free Consultation” or “Shop Now.”
- Are placed strategically throughout your website to encourage user engagement.
Without strong CTAs, potential customers might leave your site without taking the next step.
2. Fast Load Speeds
Speed matters. Studies show that a one-second delay in page load time can result in a 7% reduction in conversions. For small businesses, this means:
- Visitors are less likely to bounce from your site.
- Customers have a smoother browsing experience.
- Improved search engine rankings, as Google prioritises fast-loading websites.
A slow website doesn’t just frustrate visitors—it costs you business.
3. Contact Forms That Work
Every small business website needs an easy way for visitors to get in touch. A well-designed contact form:
- Captures important customer information.
- Makes it simple for users to reach out without needing to call or email.
- Can integrate with your CRM or email marketing tools for follow-ups.
Ensure your form is mobile-friendly and doesn’t require excessive information, which can deter users from filling it out.
4. SEO Optimisation
If your website doesn’t show up in search results, it’s as if it doesn’t exist. SEO optimisation helps your site rank higher on Google and reach your target audience. Key aspects include:
- Using relevant keywords in your content and metadata.
- Optimising images for faster load times and better rankings.
- Creating mobile-friendly pages, as mobile usability impacts SEO.
SEO isn’t a one-time task—it requires ongoing attention to keep your website visible.
5. Mobile Responsiveness
With mobile devices accounting for the majority of web traffic, a mobile-responsive website is non-negotiable. Mobile responsiveness ensures that:
- Your website looks great and functions well on any device.
- Users can navigate and engage with your site without frustration.
- Google ranks your site higher, as mobile usability is a critical ranking factor.
Failing to optimise for mobile means losing out on a significant share of potential customers.
Let JS Website Design Help You Succeed
At JS Website Design, we specialise in building websites that are fast, responsive, and designed to convert visitors into customers. Whether you need stronger CTAs, faster load times, or expert SEO optimisation, we can implement these features quickly and effectively to help your small business thrive online.
Ready to upgrade your website? Contact us today for a free consultation and see how we can create a high-performing website tailored to your business needs.
