Why Choose Our Penrith SEO Company
SEO or search engine optimisation is a vital part of any website if you want your business to grow online. How else will people find you if you aren’t visible on the search engines?
What exactly is SEO you say? Put simply, SEO is the practice of optimising your online content so that it appears at the top of unpaid search results.
Ranking your website on Google doesn’t happen by chance. It takes meticulous planning and research especially in highly competitive markets.
Understandably some businesses can be hesitant to invest their hard earned money into a SEO company however the return on investment is likely to be much greater and once the site starts ranking it shouldn’t take too long to start reaping the benefits.
Due to COVID-19, more people are opting to stay at home and shop online than never before. The same is true for people looking for service based businesses.
A staggering 81% of people complete some form of online research before making a large purchase. 72% of consumers who perform a local search will then visit a store within 10km of their search enquiry.
So if you are wondering if it is worth looking into a SEO company to improve your leads, here are 5 solid reasons why your business needs our Penrith SEO company in 2021.
1. Improved Search Engine Visibility
Like I said, ranking your website in the search engines does not happen by chance especially in competitive markets. Considering that 75% of people never look past the first page of search results, it has never been more important to be visible online!
SEO will help with exactly that. SEO increases your search engine visibility by targeting your ideal customers and what they are searching.
But what about advertising that puts you right up the top of the search results anyway? Well according to the latest statistics, 70-80% of people ignore paid search results – opting to trust the organic search results instead.
Investing in professional SEO not only creates better visibility in the search results but builds trust and credibility for your business.
2. Increase your Website Traffic
Improving your search engine visibility will then have a flow on effect with your website traffic. It’s a no-brainer. Increased visibility equals increased visitors to your site. Once people start finding you online, there is a better chance of enquiries and sales for your business.
Now that people have found your site you need to ensure it is user friendly. Responsive website design ensures your site is suitable for all devices – computer, laptop, tablet or smartphone. You also need to ensure your website is easy to navigate and contains all the relevant information. To find out what makes a great website click here.
3. Better Quality Traffic
An increase in natural (or organic) traffic to your website usually means the traffic is better quality. Google highly values quality traffic. But how do you know if your website is attracting quality visitors to your website?
There are a few ways that we track this through your website statistics. We look at how visitors are engaging with your site – how they find the site, which pages are most popular and how long visitors are staying on the page just to name a few.
4. Improved ROI
Websites that have better quality visitors will find their return on investment is far greater. This is because your SEO company has done specific research that is targeted to your ideal customer. For example, if you are a cosmetic dentist, you want people to find you for “cosmetic dentistry” or “professional teeth whitening”. You don’t want people contacting you for “emergency dentist” problems if you don’t offer that service!
5. New Opportunities for your Business
With increased visibility and an increase in leads for your business – who knows what other opportunities can arise! Small businesses have turned into multi-million dollar companies. Whether you are dreaming this big or not, the potential for growth and opportunity is there for the taking.
Not only can opportunities arise from new leads, an SEO company that completes thorough research and analysis can potentially identify areas of opportunity by assessing the competition and analysing the keywords that people are searching. Maybe you didn’t know that people are not only searching for a “Camden Physiotherapist” but they are really looking for a “mobile physio” or “home visit physiotherapist”. All of a sudden – a new service addressing people’s wants and needs is found.
The Verdict on Using a Penrith SEO Company in 2021
If you are looking to increase leads and growing your business online, consider utilising the expert skills of a local SEO company. SEO companies are experts in keyword research and competitor analysis. These skills can set you apart from your competition and attract the right people to your business.
At JS Website Design, we love seeing businesses grow through their online presence and SEO is a big part of that. We take the stress out of website design and SEO so that you can focus on what matters most – your business.
JS Website Design is your local Penrith SEO Company. We offer a range of professional SEO packages that can help grow your business online.
We offer free initial website consultations so we can assess your business needs. Contact us today to discuss your SEO and website design needs.