SEO Case Study – Penrith Dental Practice
A targetted approach that has doubled service based leads each month.
Smith Street Dental, a thriving dental practice, sought our expertise to revamp their website and enhance their online visibility. Facing stiff competition in the dental niche, they needed a strategic approach to stand out in the digital landscape.
- Redesign the website for a modern, user-friendly experience.
- Implement a targeted SEO strategy to improve search engine rankings.
- Focus on competitive keywords such as “family dentist,” “cosmetic dentistry,” and “Invisalign.”
The dental industry’s competitiveness and the need for a nuanced approach to SEO were the primary challenges. We aimed to address these challenges by targeting specific, industry-related keywords and optimizing the website’s content.
Strategy and Approach:
- Undertook a comprehensive redesign, ensuring a contemporary and user-friendly layout.
- Discussed core services to highlight on the website, emphasizing worker keywords and specialized services like Invisalign.
- Conducted in-depth keyword and competition research to inform the SEO strategy.
- Added blog articles targeting long-tail keywords, linking back to services like Invisalign.
- Optimized service pages with targeted keywords, valuable links, and customer-focused content.
- Enhanced off-page SEO through natural backlink integration and Google Business Listing optimisation.
Over the past 2-3 years, despite the challenges posed by COVID lockdowns, Smith Street Dental experienced remarkable growth:
The numbers say it all… during our 2020-21 SEO campaign…
The numbers tell a compelling story, but the real impact goes beyond statistics:
- The practice, now booked weeks in advance, is the busiest it has ever been.
- New and returning clients are flocking to Smith Street Dental each month.
- Increase in Invisalign consultations each month
Our long-term partnership with Smith Street Dental showcases the transformative power of a strategic website redesign and ongoing SEO efforts. The positive trends in website metrics and the substantial increase in Invisalign consultations underscore the effectiveness of our collaborative approach.
Visit the site to see the results firsthand: smithstreetdental.com.au
Here is what Smith Street Dental had to say about the website redesign…